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About Me

Rachel Sarah Thurston smiling and wearing a pink shirt with a turquoise background

Magic is believing in yourself, if you can do that, you can make anything happen.


Johann Wolfgang von Goethe


I believe in magic. I believe in hope. And I believe in supporting people in sharing their biggest, most amazing gifts with the world! 

I believe everyone has a special gift to share with the world and the ability and the right to SHINE AND SPARKLE BRIGHTLY! 

Being a survivor of a major Chronic Illness (Advanced Neurological Lyme Disease) has taught me the preciousness of every day that we have on earth. During some of my darkest times, I have felt my own inner "sparkle" dulling down. 

Through these dark times, finding my inner light and SPARKLE has become my North Star. 

It was because of this that I founded "State Of Sparkle," a coaching service designed to help others shine more brightly in the matter what challenges they may be facing personally, creatively or professionally. 

I have been blessed to have worn many hats throughout my life: national park ranger, wilderness guide, event promoter and marketer, website and graphic designer, music booking agent, rock n' roll singer, freelance writer and author, grad student (in professional writing), branding photographer, intuitive, accountability coach, world traveler (check out "Around The World With The Thurston Girls!"), and inspirational public speaker. 

I truly believe that each of us--including YOU--were born with unique gifts. And that the more we use those gifts the better the world becomes. 

I absolutely LOVE helping my clients identify their gifts and their greatest SOUL'S CALLING. 

I believe we are here to LIVE AUTHENTICALLY, TO SHINE BRIGHTLY, to SHARE OUR GIFTS with the world, and TO LIVE IN A STATE OF matter what challenges come our way. 

As a loved one once told me many years ago, "This sin't a dress rehearsal, Rachel! This is the REAL DEAL." 

If this resonates for you, I hope you join me on this journey

Rachel Sarah Thurston, MPW


Rachel Sarah Thurston in sparkly white hat smiling

My Education & Experience

Coaching, Consulting,

Public Speaking & Event Promoting

  • 2020 to 2023 Founder and Owner of "State Of Sparkle"

  • 2023 Santa Barbara Writers Conference Author Branding & Marketing Consultant

  • 2010 to 2023 Coach and Coach with Action Coaching Teams

  • 2001 to 2023 Event Promoter, Marketer and Lead Singer for "King Bee," Santa Barbara based retro rock n' roll band

  • 2020 "Around The World With The Thurston Girls" Travel Presentation at the Santa Barbara Woman's Club with Karen Custer Thurston

  • 2001 to 2019 Santa Barbara Writers Conference participant, staff photographer, and co-host of the Talent Show

  • 2010 Women's Economic Ventures Speaker and Featured Artist

  • 2016 presenter for the Association For Women In Communication 

  • 2003 Santa Barbara International Film Festival Documentary Reviewer and Human Rights Doc Film Announcer

  • 1996 to 2019 Creator and Presenter of World Travel and Conservation Slideshows for the National Park Service, retail travel stores, Santa Barbara City College and the Santa Barbara Woman's Club


Rachel Sarah Thurston in pink and orange dress smiling and standing in doorway at Sunstone Winery in Santa Barbara County
Act Coaching Teams logo
Santa Barbara International Film Festival logo
Chaucer's Bookstore Logo with black cat and book
Women's Economic Ventures (WEV) logo
Santa Barbara Rockwood Woman's Club logo
Santa Barbara Writers Conference logo
Paradise Found Bookstore logo
Santa Barbara City College logo
Rachel Sarah Thurston speaking and singing at an event


Published Works

*Writing & Photography

  • Feature articles and photography in The Los Angeles Times, Santa Barbara Magazine, Women's Adventure Magazine, Food and Home Magazine, The Santa Barbara Independent, Destination Wine Country, and The Writer Magazine 

  • Contributor to travel humor Travelers Tales anthologies "What Color Is Your Jockstrap" and "More Sand In My Bra" along with best-selling author Susan Orlean (The Orchid Thief) and award-winning travel writer Tim Cahill

  • Author of The Beautiful Santa Ynez Valley with Chuck Place

  • Prologue for Best-Selling Healing Memoir From Lyme To Light by Caroline Deloreto


The Los Angeles Times newspaper
Women's Adventure Magazine logo
Santa Barbara Magazine logo
Food and Home Magazine logo
The Writer Magazine logo
The Santa Barbara Independent newspaper logo
Award-winning Travelers Tales Publisher logo
Rachel Sarah Thurston photographing with Canon SLR and telephoto lens
Womens Adventure Magazine cover with a woman river kayaking smiling
The Beautiful Santa Ynez Valley logo
Photo of book cover for "What Color Is My Jockstrap" by Travelers Tales Publishers

Ongoing Education & Conferences

Ongoing Education

& Conferences

  • 2023 Book Launch In A Box Marketing Course (Write Publish Sell/Alexa Bigwarfe)

  • 2023 Women In Publishing Summit | Alexa Bigwarfe 

  • 2023 Masterclass In Book Publishing with Carla King (Nonfiction Authors Association) 

  • 2021 Nonfiction Writers Conference (Nonfiction Authors Association Conference) 

  • 2003 to 2023 Santa Barbara Writers Conference 

  • Masters In Professional Writing, University Of Southern California, with honors

  • Miami University (Oxford, Ohio), Bachelor In Interdisciplinary Studies with a focus in Conversation of Natural and Cultural Resources, with honors

  • 2010 Women's Economic Ventures Entrepreneurial Training

  • School Of Media Arts, Santa Barbara City College (web design, film editing, and documentary filmmaking)


Rachel Sarah Thurston smiling and holding "Self-Publishing Boot Camp Guide" by Carla King

In The Press

Women's Adventure Magazine logo
Santa Barbara Magazine logo
The Los Angeles Times logo
Food and Home Magazine logo
The Writer Magazine logo
The Santa Barbara Independent Newspaper logo
Travelers Tales Publishers logo

Let’s Work Together

Are you interested in working with me?
What are you current author
branding and marketing needs? 
I'd love to talk more and see if we're a good fit! 

Thanks for reaching out!

I look forward to connecting with you.

*Please make sure to check your junkmail regularly to ensure my message won't be missed.

Pink and Blue Starburst

15 Minute
Discovery Call

Santa Barbara, California



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